Acquired by Adobe in 2018, Magento is one of the most popular eCommerce platforms globally. It is a versatile eCommerce platform supporting a wide range of global businesses. The platform is renowned for its ease of use, robust features and quick customer service. Along with popular names like Nestle, Nike, Coca-Cola, Lenovo, etc., Magento also powers 2.3% of the eCommerce stores worldwide.
Magento uses the PHP framework that combines both its backend and front end. This monolith structure favours small businesses that don’t necessarily have the resources to work with disparate systems. However, Adobe is contemplating replacing the monolith framework with microservices. The acquisition by Adobe has brought an improved shopping experience that has greatly benefited businesses.
1. Artificial intelligence
The higher adoption of AI tools to enhance user experience will continue in 2024 for Magento. AI can analyze customer behaviour and interaction on the site and accordingly modify the system to meet their requirements. More stores will deploy chatbots to keep customers engaged leveraging the benefits of AI in eCommerce. It can predict customer journeys and recommend products based on their unique preferences.
2. Progressive Web Apps (PWA)
Progressive Web apps can work offline as well as work like native apps on mobile. It improves customer experience by providing an app-like experience on the online store. With Adobe Cloud, the platform uses state-of-the-art technology to develop PWAs. The PWA websites developed on Magento are fast, responsive, secure, and cross-browser compatible. The next Magento upgrades will witness improvement in custom product attributes, optimize performance, improve extensibility, and shopping cart improvements, among a host of other features.
3. Advanced PIM (Product Information Management)
Magento partnered with Akeneo in 2018, specialising in Product Information Management (PIM). With Akeneo, Magento's product management abilities are enhanced. Through this, you can control product data on a single interface, and sync data on all channels like ERP, CMS, and Magento. Magento 2 will be leveraging Akeneo’s latest Rest API technology resulting in fast integration between Akeneo PIM and Magento Commerce.
4. Headless eCommerce
The trend of headless eCommerce began in 2021 and will continue to make waves in 2024. By separating the front-end and back-end of the system, API-based commerce allows you to sell on many channels. It offers huge customization opportunities by providing the developer with the freedom to build the eCommerce site with their choice of extensions. It also integrates with other third-party apps on API. Further, it will create touchpoints in IoT devices and create mobile-friendly apps.
5. Personalized marketing
To offer personalized marketing options, Magento is improving its marketing with various tools like personalized payment options for easy checkout, Adobe Target, a real-time data platform, buy online pick-up in-store, among other lucrative plans. Magento’s active listening features allow you to personalize customer experiences. With the Marketo Engage toolkit, you can easily create and automate entire marketing campaigns.
In the coming years, Magento will witness further improvements in security and performance. As an eCommerce platform, it has multiple benefits to offer to customers and will gain a significant number of users.
Citytech has been working on the Magento platform for more than a decade and can deliver large complex solutions for clients on the eCommerce platform. As an eCommerce development company, we work on all the Magento platforms, starting from Magento Commerce Cloud, Magento Commerce and Magento Community. Hire a team of certified Magento developers from Citytech for your upcoming projects.
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